UNIVERSITY NEWS | LMU Loyola Law School joins the university’s new visual identity system with the release of a branding toolkit today. This marks the first time in modern history both campuses have shared institutional branding.
Loyola Law School was founded in 1920 as part of St. Vincent’s College, which later became Loyola College and then, Loyola University. When Loyola University and Marymount College merged in 1973 to become the co-educational Loyola Marymount University, Loyola Law School’s name was not changed with the rest of the institution.
At the time, the naming decision was partially due to the fact that Loyola Law School had accepted women students from its beginnings, graduating a female student, Anne O’Keefe, in its inaugural 1924 class of eight students. The branding relationship became cloudy over time, as the university and law school developed separate logos, color palettes and design styles. In recent years, it hasn’t always been clear that the institutions belong to each other.
That changes today. The visual identity redesign is a phase of LMU’s multiyear brand initiative, which began with extensive market research and the development of the university’s first-ever brand platform and positioning statement, Creating the World We Want to Live In.
“Today is an exciting step in the evolution of the LMU brand,” said John Kiralla, vice president for Marketing, Communications and External Relations. “When we tell our story with visual consistency, it positions us to capture the attention of external audiences. We maximize our impact, raise our visibility, and ultimately, help advance LMU.”
With the LLS launch, all seven schools and colleges are now aligned with the university’s brand position, mutually benefiting from each others’ achievements and building overall reputational awareness for LMU.
“Great law schools have strong connections with great universities. And vice-versa,” said Michael Waterstone, dean of Loyola Law School and senior vice president of LMU. “Better alignment between LMU and LLS helps us all.”
Loyola Law School’s logo and template toolkit is found at brand.lls.edu. The system features a collection of primary signatures as well as a secondary brand architecture that allows departments, programs and centers to visually align with the graphic identity. A print stationery package and suite of digital publication templates coordinate directly with LMU counterparts.